02 Oct Non-Formal Copywriting Trends: What to Expect
The future of copywriting is a bit more relaxed than some would expect. Non-formal copywriting is the next big thing.
In todays dynamic digital landscape, where creativity and authenticity are vital to maintaining audience retention, non-formal copywriting is becoming more and more popular, due to it’s personable delivery and laid-back approach to advertising. This article explores the upcoming trends in the copywriting industry and how they are reshaping the way brands communicate with their audiences.
Conversational Tone and Voice
One of the most noticeable changes in the copywriting industry is the shift towards a more conversational tone and voice. Brands are beginning to realise that stiff, corporate language is no longer appealing to the average consumer. These days, adopting a friendly, relatable approach is an effective way to relate to your customers. This approach tends to make readers feel like they’re engaging with a real person rather than a faceless entity. This trend fosters a sense of connection and trust between brands and their audience.
Storytelling and Narrative-driven Copy
Humans are hardwired to respond to stories. The power of storytelling embraces the new non-formal method to create compelling narratives around a company’s products and services. By using stories to enhance their branding, companies can engage emotions more effectively within their customers. Whether it’s sharing the brand’s journey, customer testimonials, or user-generated content, storytelling is an influential trend in modern copywriting.
User-Generated Content Integration
User-generated content (UGC) is a goldmine for non-formal copywriting. UGC such as experiences, reviews, and social media posts hosts so many benefits to your company. It’s an easy way to add authenticity as it comes directly from customers, as well as showcases real-world product use. On top of that, it will increase your total reach as that customers account will be offering their story with your brand, to their own personal audience.
Embracing Humour
Humour is a great tool that can break down barriers and create memorable relationships between you and your customer. Many brands are getting with the times and incorporating humour into their non-formal copywriting to stand out in such a crowded digital space. A well-placed joke in a piece of copy or an ad is such an effective way of creating something worth remembering by your customer. The right witty remark can capture attention and leave a lasting impression, making it a valuable trend for those looking to infuse personality into their messaging.
Visual Copywriting
Visual content is on the rise, and using non-formalcopywriting in collaboration is a great way to catch the eye. The use of eye-catching graphics, emojis, and GIFs are all effective ways of grabbing attention and preventing your copy from becoming a minotinous chunk of words. Visuals are particularly effective on social media pages, where imagery is a pivotal key in your marketing strategy.
Personalisation and AI
Advancements in artificial intelligence (AI) are revolutionizing personalization in non-formal copywriting. AI-driven algorithms analyze user behavior and preferences to deliver tailor-made content. Personalized copywriting ensures that the right message reaches the right audience at the right time, increasing engagement and conversion rates.
The Future of Non-Formal Copywriting
Non-formal copywriting is not just a passing trend; it’s a fundamental shift in how brands communicate with their audiences. By adopting conversational tones, storytelling, user-generated content, humour, visuals, inclusivity, and personalization, brands can create compelling, authentic, and memorable messaging that resonates with today’s consumers. As the digital landscape continues to evolve, staying updated with these non-formal copywriting trends is essential for any brand seeking to thrive in the ever-changing world of marketing and communication.
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